Amazon ties up with Startup India to boost e-commerce exports

New Delhi, January 21: In a bid to support the startup companies , e-commerce giant Amazon partnered with Startup India. Under this partnership, Amazon has launched Amazon Global Selling Propel (AGSP) to support Indian startups.

 

It will provide dedicated support to emerging Indian brands and startups to reach customers around the world. The site will help early-stage startups working in the consumer products space enter international markets via its Amazon's Global Selling program.

 

According to the release, Amazon has constituted a mentorship board consisting of Amazon leaders from India and across the world, venture capital funds, and senior leaders from Startup India and Invest India who will engage with emerging brands and provide them tailored resources, mentorship on the global demand patterns and insights on building successful exports business through e-commerce, said an Amazon statement.

 

Amazon will also host open virtual mentorship sessions focused on peer learning by inviting veteran entrepreeurs and members from its mentorship board for startups, to network and learn from their existing ecosystem.

 

The accelerator program will provide startups with an opportunity to showcase their business proposition to partner VC firms – Sequoia Capital India and Fireside Ventures and a chance to win a total equity-free grant of $50,000 from Amazon.

 

“There are many promising, emerging brands that have the capability to become big and go global. This is a timely initiative by Amazon which can prove to be a big stepping stone for startups to build their business and get access to global markets,” said

, MD & CEO, Invest India.

 

Amit Agarwal, Global Senior Vice President, and Country Head Amazon India said: “Amazon Global Selling, our flagship program to grow exports from India is witnessing tremendous momentum with increasing interest from exporters across India.”

 

He said that the partnership with Startup India to launch this accelerator program will provide emerging brands an opportunity to bring their business propositions to life and help create globally popular brands from India.