Mahindra becomes helping hand of farmers! Launches ‘Farming As A Service’ in Karnataka

Bengaluru, February 26: Becoming the helping hands of the farmer, Mahindra & Mahindra Limited’s Farm Equipment division has launched its ‘Farming as a Service’ (FaaS) business in Karnataka. It has launched these services by rolling out the Krish-e centers in five locations across the State.

 

 

Krish-e aims to increase farmers' income through digitally-enabled services, across the complete crop cycle. The center offers agronomy advisory, access to advanced farm equipment rentals, precision farming solutions, and digitisation enablement. The five location includes Jamkhandi, Mysuru, Vijayapura, Bidar, and Kalaburgi. Such centers are operational in many states, including Maharashtra, Andhra Pradesh, Telangana, Gujarat, MP, and UP

 

According to the companies statements, Krish-e Precision Farming solutions use a variety of sensors and cameras on the farm, on drones, on satellites, and on-farm equipment to collect soil, crop, and machine data. AI algorithms transform this data into user-friendly field maps, enabling farmers and agronomists to run variable rate farming operations, using intelligent machines. Such operations are already helping potato farmers reduce their costs of cultivation and improve their yields.

 

Talking about the initiative, Hemant Sikka, President, FES, M&M Ltd, said, “Krish-e is an innovative new business vertical conceived with the idea of ushering in a new digital age of farming in India. It aims to transform the lives of farmers, by helping them adopt better more effective farming techniques powered by Artificial Intelligence, Internet of Things, and digital solutions that are affordable and accessible paving the way for increased productivity and profitability.”

 

Krish-e has launched three apps to deliver advisory and rental services in a differentiated and farmer-focused manner. Advisory services are crop-specific and farm-specific. They include a customised and dynamic crop calendar and real-time diagnosis and resolution of pests and diseases, the release said.