Ahmedabad, July 09: With an aim to assist in bringing small and medium businesses online, Amazon India on Thursday launched its first 'Digital Kendra' in India in Surat, Gujarat. This Digital Kendra was part of Amazon's commitment to digitize 10 million Indian micros, small and medium enterprises by 2025.
Gujarat's Chief Minister Vijay Rupani inaugurated the first Amazon 'Digital Kendra' during the virtual event. While launching Rupani said, "This initiative will help equip MSMEs with the right knowledge, skills, and support to benefit from technology adoption and e-commerce".
The company in the press released said that the Amazons Digital Kendra will provide MSMEs information about the benefits of e-commerce and help avail third-party services such as shipping and logistics support, cataloging assistance, digital marketing services, GST, and taxation support to start their digital journey.
The company said that it chose Surat because it is one of the most important MSME clusters and, thousands of MSMEs are located in and around the city. Also, Amazon India has more than 100,000 sellers in Gujarat.
Speaking at the launch, Amazon India Senior VP and Country Head Amit Agarwal said e-commerce was mostly an urban phenomenon when the company had started its operations in the country in 2013.
"People would buy certain products on selected events, and it would not be common for people to pay for shipping...The seller base was new to digital, they didn't have the skills to go online yet and, on the customer side, the majority were using mobile phones to access the internet for the first time, and transactions are primarily cash," he said.